Using Net Promoter Score® can be a great metric to measure customer satisfaction and loyalty. But what’s the impact to your bottom line… especially if you have lots of happy customers?
Here are three opportunities to find the dollars in your NPS data…
- Sales Opportunities…
Identifying who your Promoters are will allow you to sell more products and services to customers that already love you allowing you to increase your share of wallet and referrals with your Promoters. This is definitely low hanging fruit.
- Operational Opportunities…
Identify what your customers truly care about across every stage of their journey with you, and then prioritize efforts based on what will have the greatest influence on their experience based upon their needs and expectations. When you know and act on customers’ needs and desires, you keep them coming back for more. It’s that simple.
- Marketing Opportunities…
As the economy and customer expectations continue to shift, it’s critical for companies to identify what makes them unique to their customers, and …against their competition. Understanding these components will help you position your organization to deliver on your promises and build loyal, satisfied customers.
Whether you measure repeat purchases, continued subscriptions or other indicators, a long-term customer means more revenue in your business’ pocket. Gaining insights that help you create exceptional customer experiences and enrich key relationships with help you build new streams of growth and revenue.
So…. Stop doing Customer Satisfaction and start doing Customer Acceleration…
Make more money from your customers… and make them happier in the process!
If you’d like some help, please reach out at (216-867-1165) I’m happy to help you get started.
